If you run an accounting firm and you are reading this, someone sent it to you or you went looking. Either way, this is the whole offer in writing. Read it, decide, apply. There is no call where I talk you into it.
Ten years ago I had one accounting practice. Today New Wave is an eight-figure, multi-discipline firm across accounting, law, financial planning, digital marketing and insurance.
I did not get there by working harder than everyone else. Plenty of firm owners work harder than me and are stuck at the same revenue they were at three years ago, taking home less of it.
I got there by doing the same three things over and over: find the actual constraint, fix the economics underneath it, then build the thing that removes it. Every time the firm plateaued, it was one of those three.
For most of that decade, the third one was the expensive part. Building anything meant developers, budgets and six months. So we did what every firm does. We rented software. Per seat, per month, forever, for tools that fit about seventy percent of how we actually work.
Over the last six months we have built AI directly into how New Wave runs. Not ChatGPT for emails. Actual working software, built by accountants, running on our own data.
Twelve tools. No CTO. No dev shop. No six-figure build budget.
The part that surprised me was not the time we got back, though that was significant. It was the software bill. We are on track to replace close to $100,000 a year of subscriptions with tools we own outright.
We stopped renting our firm's software and started owning it. That is the turn.
Every accounting firm I talk to is jammed on the same thing. You are at capacity. Growth means hiring. You cannot find the people, or they cost more than the work returns. So margin stays flat while you work more.
And meanwhile everyone tells you AI is coming for the profession, which is a strange thing to be frightened of when it is the most obvious tool you have ever been handed to break exactly that constraint.
Most firms have touched it. Almost none have used it to move a number.
A twelve-month program for Australian accounting firm owners, proved in the first sixty days.
It runs on two tracks at once, and that combination is the whole point.
You install a preset tool we already run inside New Wave, connect it to your own Xero and practice manager, add the AI layer with a human approval step, and put it live in your firm. You are not starting from a blank page and you are not learning to be a developer. You are describing what you want in plain English and tailoring something that already works.
Software alone does not fix a firm. An owner who builds a great tool but cannot hire, delegate, price or sell still has a stuck firm. So alongside the build you work through capacity planning and unit economics, org design and delegation, hiring and onboarding, positioning and proposals, client experience and retention, and your own operating rhythm as the owner.
Each quarter pairs a pillar of the firm with the tool that serves it. You work on hiring while you build the capacity tool. On positioning while you build the sales tool. They reinforce each other instead of competing for your attention.
Two reasons.
The first is that we have done it. Not researched it, not interviewed people who did it. We ran the experiment inside a real accounting firm, on real client work, under real compliance obligations, and we have the margin, time and capacity gains to show for it. Every template you get is one we use ourselves.
The second is that the deliverable is defined. Most coaching promises a transformation you cannot measure, which conveniently means nobody can ever say it failed. I did not want to sell that.
By day sixty you have a working tool. Not "progress". Not "clarity". A tool, and it has to pass six tests in front of the group:
Signed off and recorded. That record is what any later conversation refers to. It is the standard I hold myself to, not just the one I hold you to.
$5,000 a month for the first two months. That is the proof phase, where the tool gets built and shipped.
Then $1,200 a month for twelve months. The price drops by three quarters once the proof is in, and that is where the rest of the firm work happens.
Around $24,400 across year one. For context, one tool replacing part of your subscription stack can cover a meaningful chunk of that on its own, and you own the tool at the end.
You commit to twelve months from the outset. I am not interested in month-to-month, because firms that can leave every thirty days never do the uncomfortable work.
But inside the first sixty days, either of us can tear the agreement up as friends. No hard feelings, no argument, no lawyers. If you did the work and you do not have a tool that passes those six tests, you should not be paying me for another ten months.
High commitment, one clean exit, and a deliverable specific enough that nobody has to argue about whether it happened.
Cohort one is capped at twelve firms and we run four a year. Small enough that everyone gets coached properly and everyone gets a real Gameplan session.
Fill in the application. It takes about five minutes and it asks you to be honest about where the firm is jammed, because that is the thing we will build against. I read every one personally and you will hear back within 72 hours either way. If I do not think we are the right fit, I will tell you and refund the application fee.
There is no discovery call. This letter is the pitch. If it landed, apply. If it did not, that is a useful answer too.