How to find the scalability turn in a business doing $500K–$5M in revenue.
If you've been running hard and the bank balance isn't matching the effort, this letter is for you. Read it once. If it lands, apply. If it doesn't, close the tab, no hard feelings.
I want to tell you the truth about service businesses doing $500K to $5M. Because the story you've been sold, grow revenue, add clients, work harder, reinvest, is the exact playbook that keeps you stuck.
I've been in accounting since 2010. I've watched hundreds of brilliant operators, lawyers, financial planners, consultants, allied-health founders, build businesses that looked impressive on the outside and were quietly bleeding profit on the inside. Six-figure revenue. Five-figure take-home. Sixty-hour weeks. A bank balance that never quite added up.
The problem isn't effort. It's never effort. The problem is that nobody ever taught you to read your business the way an operator reads a business.
What I learned running multiple 7 and 8 figure businesses
Today I run New Wave, 90+ staff, a vertically integrated advisory firm across Law, Financial Planning, Tax & Advisory, Insurance, and Digital. Five companies inside one group.
Outside New Wave, I've founded and scaled two separate businesses in the medical, pharmaceutical and retail space. Both hit eight figures in under two years. Combined with New Wave, the group now sits at over $150m in business valuation.
Here's the unlock: every single one of them runs the same blueprint. Same unit-economics discipline. Same cashflow rhythm. Same scalability scorecard. Same daily tracking. I don't teach theory, I teach the exact playbook I use, across five businesses, to decide what to price, who to hire, where to invest, and what to kill.
"The difference between a business that compounds and a business that runs you into the ground isn't ambition. It's the operating system you're running underneath it."
What empwr. actually is
empwr. is a 90-day intensive for service-based business owners doing $500K or more. It has three components, and they work together.
1 · The Blueprint (first 60 days)
You get four done-with-you deliverables. Not templates. Not generic frameworks. Your real numbers, broken down by me and my team.
- Unit Economics Breakdown, your real LTGP, CAC, gross margin, cost to deliver, service-line profitability.
- 12-Month Cashflow Projection, rolling, scenario-ready, tied to your live P&L. You'll see three months ahead, always.
- Profitability Leakage Review, a line-by-line forensic scan. Most members find $25K–$50K of leakage in the first pass.
- Scalability Scorecard, where you are across 8 dimensions. What to fix next. No guessing.
2 · The Platform (day one onwards)
Your own AI-powered CFO dashboard. It plugs into your accounting stack, pulls your numbers live, and answers questions in plain English. "What happens to cashflow if I hire two delivery managers in July?" Ask it. Get an answer. Move.
3 · The Room (fortnightly, for the full 90 days and beyond)
1.5-hour group coaching calls. 10–20 operators per cohort, all service-based, all at a similar stage, all in the work. Plus the Skool community for between-call accountability and the Loom/Slack channel for urgent questions.
Why this produces an outcome most programs can't
Most coaching is conversation. This is conversation plus installation. Most accountants look backwards. We look forwards. Most frameworks are generic. Yours is built on your actual data.
The real promise
By day 90, you have a live financial operating system running in your business. Unit economics you understand. A cashflow you trust. $25–$50K in leakage plugged. A daily ritual that's become a habit. And a peer network of operators who'll still be in the room with you 12 months from now.
The investment
Here's exactly what's included and what it costs. No hidden add-ons, no upsells, no "platform fee." The price on this page is the price.
The empwr. Intensive, first 90 days
The first 90 days is the Intensive at $2,200/month — all 4 deliverables, 6 group calls, platform installed. From month 3 onwards, you move to $1,650/month, same access, now with the ongoing rhythm: Operator Hot Seat + Masterclass each month, quarterly re-scan, annual retreat, community. Month-to-month. Cancel anytime. No lock-in.
Most members find $25–$50K a year in unlocked profit in their first leakage scan alone. Year-one total investment: $21,450 ($2,200 × 3 + $1,650 × 9). You do the math.
The guarantee
We offer a 90-day deliverable guarantee. Plain English:
If we don't produce all 4 done-with-you deliverables (Unit Economics Breakdown, 12-Month Cashflow Projection, Profitability Leakage Review, Scalability Scorecard) within 90 days of your cohort kickoff, we refund months 3 and beyond in full. No forms, no friction, no hard feelings.
This is deliverable-based, not satisfaction-based. We don't guarantee financial outcomes — those depend on you executing what we build with you. What we guarantee is that we ship what we promised, on time, or you don't pay past month 3.
The membership is month-to-month regardless. Cancel anytime.
Who this is for
empwr. is for you if…
- You run a service-based business doing $500K+ with a team of 2 or more.
- You want clarity, on the numbers, the decisions, the next step.
- You can commit ~5 hours a fortnight for the first 90 days.
- You're coachable, curious, and ready to change how you run your business.
- You want the blueprint an operator actually uses, not the theory.
empwr. isn't for you if…
- You're a solopreneur with no team and no plan to build one.
- You're under $500K and still proving the offer.
- You want someone to do it for you, we do it with you.
- You're not open to changing how you price, hire or deliver.
- You want a business coach. This is a financial operating system.
How to apply
We run a small number of cohorts per year. When one is open, you apply directly. When one isn't, the waitlist is the move, waitlist members are notified first, before the form reopens publicly.
The process is two steps:
- Step 1, Submit your application. Eight questions, about five minutes. We read every one.
- Step 2, If approved, you onboard for the next cohort. Agreement, accounting connection, kickoff booked. You arrive on day one ready to run.
Ready to find the turn?
Apply for the current cohort, or join the waitlist for the next.
Start your application →