We run four cohorts a year and keep them small so every founder gets a proper Gameplan session and more than one hot seat. Applications are reviewed within 72 hours. If we are not the right fit for each other, we will say so and refund your application fee.
The offer document does the explaining. We would rather spend the time on your Gameplan than on a pitch.
A short form about your firm, your team, the workflow that hurts most, and what you want back from the year.
Reuben reads every application personally. Accept, decline with your fee refunded, or defer you to the next cohort.
Before week one, a 60 to 90 minute private session. Your constraint, your target tool, your baseline, your day-60 target.
You join the group, the playbooks unlock, and the sixty-day clock starts. A working tool live by day sixty.
Takes about five minutes. Be honest about the constraint. It is the thing we will build against.
We are not screening for technical skill. We are screening for the conditions that let a firm actually finish.
Something in your firm that is repetitive, painful and worth automating. Pain is the best specification.
You do not need to code, but you do need to be willing to get hands on. This is done with you, not for you.
You can grant access to Xero and your practice manager. Without real data there is no real tool.
Roughly three to four hours a week. If the next two months are chaos, take the following cohort instead.
$5,000 a month for the two-month proof phase, then $1,200 a month for twelve months. Around $24,400 across year one. You commit to the twelve months up front, with a sixty-day window where either of us can walk away as friends.
Yes, and it is fully refunded if we decline your application. It exists so the people applying are serious, which protects the quality of the room for everyone in it.
We will offer you the next one. We run four a year and we will not stretch a cohort past twelve firms in the founding round, because the coaching quality is the product.
No. If you are accepted we will send you everything you need to decide in writing. The only call before you start is your Gameplan session, and that is delivery, not selling.