empwr. for firms - The full curriculum

Apply →

The full curriculum

Twelve months, module by module.

Two tracks running together: you build the AI tools that break your constraint, and you build the firm around them. Capacity, team, sales and marketing, delivery, leadership. Every video, every live call and every session, laid out.

12Months

14Modules

80Videos, ~13.5 hrs

18Live group calls

3Install workshops

4Tools built

7Pillars

1Live event a year

Build track · the tools Firm track · running the firm

Phase 1 · months 1 and 2

The 60-day proof.

Diagnose the constraint, fix the numbers, then ship a working tool that passes all six tests. Videos carry the teaching, live calls carry the coaching. Eight weekly group calls, three group workshops, 43 videos, and your one 1:1.

Pre-week00

Start Here & Baseline

NumbersSetup

Welcome: how the 60 days work6 min
The Day-60 Standard: what you will have, and how we prove it8 min
Setting up your three accounts12 min
Capturing your baseline: the numbers we measure everything against10 min

1:1 · 60 to 90 minKickoff GameplanGuaranteed 1:1

OutputSigned Gameplan + Baseline Snapshot

Week 101

Find the Constraint

Constraints & Capacity

Why most firms solve the wrong problem9 min
The five constraints in an accounting firm12 min
Mapping your firm: lead to delivery to cash11 min
Putting a dollar value on the constraint8 min
Choosing the tool that breaks it7 min

Live call · 75 minGameplan & Constraint. Hot seats on every hypothesisReuben

OutputConstraint Map

Week 202

The Numbers That Decide

Numbers & MarginCapacity

Unit economics for an accounting firm12 min
Revenue per client, cost to deliver, gross profit by service line11 min
Realisation, write-offs and where margin actually leaks10 min
Capacity planning: the real hours you have12 min
What a hire actually costs against what a tool costs9 min
Pricing: the fastest lever you are not pulling11 min

Live call · 75 minThe Numbers. Build vs buy on your own stackReuben

Output · hard checkpointUnit Economics + Capacity Baseline

Week 303

Foundations: Build Safely

AI & Tooling

What an app actually is, for accountants8 min
Lovable: describing what you want and getting it12 min
Your data model: tables and relationships11 min
Row Level Security: client data in a licensed firm13 min
Keys, secrets, and what never goes in the front end8 min
Backups and the go-live mindset7 min

Live call · 90 minBuild Lab: environment, data and security, live on screenReuben

WorkshopInstall Workshop 1 · group working session

OutputSecured environment + data model

Week 404

Install Your First Tool

AI & Tooling

Choosing your preset from the library8 min
Installing the preset, step by step15 min
Tailoring it to your firm12 min
Screens, fields and flow10 min
Testing before real data goes near it7 min

Live call · 90 minBuild Lab: install a preset live, members follow alongReuben

Output · hard checkpointPreset running

Week 505

Connect Your Firm

AI & Tooling

APIs in plain English9 min
Connecting Xero, and the granular-scope gotcha13 min
Connecting your practice manager12 min
When there is no clean API: the CSV path8 min
Keeping credentials safe7 min

Live call · 90 minBuild Lab: connect real firm dataReuben

WorkshopInstall Workshop 2 · group working session

OutputLive firm data flowing

Week 606

The AI Layer

AI & Tooling

The four patterns: draft, review, summarise, classify10 min
Prompting for accounting work13 min
AI drafts, a human approves: the compliance pattern11 min
Highlighting AI output so review is unavoidable7 min
Data, consent, and what leaves your firm10 min
Model choice and cost control8 min

Live call · 90 minBuild Lab: add the AI step and the approval gateReuben

Output · hard checkpointOne AI step live, human approval in place

Week 707

Go Live, Adopt & Measure

ToolingTeam

The go-live security pass11 min
Access and roles: who sees what8 min
Rolling out to your team: the champion pattern12 min
Getting adoption when people resist change10 min
Measuring the gain against your baseline9 min
Preparing your day-60 showcase6 min

Live call · 75 minGo Live & Adopt. Rollout and the champion patternReuben

WorkshopInstall Workshop 3 · group working session

Output · hard checkpointTool live, one other user, gains measured

Week 808

Prove & Roadmap

ToolingLeadership

No new videos this week. Every member demos their tool live and is checked against all six tests of the Day-60 Standard, then sets the year-one roadmap across all seven pillars.

Live call · 90 minThe Showcase. Six-test sign-off, then Year One RoadmapReuben

OutputDay-60 Standard sign-off + Year One Roadmap

Phase 2 · months 3 to 12

Build the firm around the tools.

There is no fixed running order here, and that is deliberate. Reuben sets each month based on what the cohort actually needs and what is moving at the time, and what you build next follows whichever constraint is live in your firm. The whole library below is open to you across the year.

The monthly group call

Topic set by Reuben based on what matters that month, not a syllabus. Every call includes Asset Library updates: the new and improved AI tools we have built since we last spoke. Guest experts drop in through the year.

You keep building

You keep building across the year, and each tool is chosen against the constraint that is actually live in your firm at the time. Every one is held to the same six tests as your day-60 tool.

The re-measure

Each quarter your numbers go back against the baseline captured in your first fortnight. Hours given back, subscriptions cancelled, capacity and margin moved. Evidence, not assertion.

The module library · 6 modules · 37 videos · open across the year, in the order your firm needs them

Building the Team Pillar 04

Module 08 · 7 videos

The capacity ceiling: why hiring is the wrong first move10 min
Org design for a small firm: roles, not people12 min
The delegation ladder: what to hand over and when11 min
Hiring: what good looks like, and the cost of a bad hire13 min
Onboarding so new people are productive in weeks10 min
Performance conversations that change behaviour12 min
Culture in a firm that is part remote and part AI9 min

Capacity Systems Pillar 01

Module 09 · 5 videos

Workflow design: how work should move through your firm12 min
Utilisation, WIP and the numbers that show a jam11 min
Capacity planning for the next 12 months10 min
Removing the owner from delivery12 min
Building against your capacity constraint9 min

Positioning & Marketing Pillar 05

Module 10 · 7 videos

Why most accounting firms are invisible9 min
Positioning: choosing who you are for12 min
The offer: productising your services13 min
Content and authority for accountants11 min
Referral systems that are actually systems10 min
Paid and organic: what actually works for firms12 min
Your marketing scorecard8 min

Sales & Conversion Pillar 05

Module 11 · 6 videos

The discovery conversation that qualifies and closes13 min
Proposals that convert11 min
Pricing conversations without discounting12 min
Following up without being annoying8 min
Onboarding a new client so they stay10 min
Building against your growth constraint9 min

Delivery & Client Experience Pillar 06

Module 12 · 6 videos

Service standards: what clients actually judge you on10 min
Designing the client journey12 min
Communication rhythms that reduce inbound chaos11 min
Turning compliance clients into advisory clients13 min
Retention: why clients really leave9 min
Building against your delivery constraint9 min

Running the High-Performance Firm Pillar 07

Module 13 · 6 videos

The owner's job at each stage of the firm12 min
Your operating rhythm: daily, weekly, monthly, quarterly11 min
The dashboard: the numbers you actually watch10 min
Governance, risk and compliance as a system11 min
Year two: the roadmap9 min
What compounding looks like at 24 months8 min

Coaching contact

Where the coaching time sits.

Your sessions

Kickoff Gameplan · your 1:1
Before the cohort starts. Your constraint, target tool, day-60 target and data access. This is the one private session in the program.60-90 min
Included
Weekly group calls
Eight across the 60 days. A sharp teaching point, hot seats on real screens, then commitments.8 calls
Included
Install Workshops
Group working sessions in weeks 3, 5 and 7. Drop in, share your screen, build alongside everyone else and get unstuck.3 sessions
Included
Monthly group calls
Months 3 to 12. Topic set by what matters that month, always including Asset Library updates and new AI tools.10 calls
Included
Support check-ins
If you go quiet or get stuck, we call you. Not a coaching session, just us making sure you finish.As needed
Included

The full library

Module	Pillar	Videos
00 Start Here & Baseline	Setup	4
01 Find the Constraint	01	5
02 The Numbers That Decide	02	6
03 Foundations: Build Safely	03	6
04 Install Your First Tool	03	5
05 Connect Your Firm	03	5
06 The AI Layer	03	6
07 Go Live, Adopt & Measure	03 / 04	6
08 Building the Team	04	7
09 Capacity Systems	01	5
10 Positioning & Marketing	05	7
11 Sales & Conversion	05	6
12 Delivery & Client Experience	06	6
13 Running the High-Performance Firm	07	6
14 modules	~13.5 hours	80

Cohort one is capped at 12

Ready to build the firm and the tools?

Applications are reviewed within 72 hours. If we are not the right fit, we will tell you and refund the application fee.

Apply to join → Read the full offer