Unit Economics Breakdown & Strategy
We break down what it really costs to deliver your service, what each client is truly worth (LTGP), and where the margin lives. This is the foundation of every pricing, hiring and growth decision from here on.
A 90-day intensive for service-based businesses
Most service-based business owners work 60+ hours a week only to find the profit isn't there. We build the profitability strength that usually takes ten years, in less than two.
empwr. is a fortnightly group coaching program, an AI-powered CFO platform, and four done-with-you financial deliverables, built specifically for Australian service-based founders doing $500K+.
$47K
Avg leakage found · first scan
2×
Net profit inside 12 months
12 hrs
Reclaimed per week by week 8
Watch first
How empwr. installs a financial operating system in 90 days
Play · 2:07
What you'll see: the platform, the 4 deliverables, the 90-day arc, and how we build profitability strength that normally takes a decade.
Recognition
30 Under 30
Recognition
Xero Award
Winner
Young Entrepreneur Gold Coast
Winner · 2 divisions
7+ Multi-Million Businesses
Founded & scaled
The problem
Working harder isn't working
You're the best in your industry. You're booked out. And yet every month you wonder why the bank balance doesn't match the effort. Sound familiar?
Revenue grew, profit didn't
You've added clients, staff and hours. But the margin keeps shrinking. The growth is eating the profit.
Decisions made on gut, not data
Pricing, hiring, service lines, every call is a guess. You don't have the numbers to know what's working.
Too much in your head, nothing on paper
If you got hit by a bus tomorrow, no one could run the business. It's all carried in your head, that's not a business, it's a job.
The solution
empwr. is a 90-day intensive that gives you the financial operating system every $500K+ service business deserves
We install the numbers, the dashboards, and the operating rhythm that turn a service business into a cashflow machine. And we do it with you, not for you.
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Done-with-you financial diagnosisFour deliverables in your first 60 days: unit economics, cashflow, leakage, scorecard.
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Live AI-powered CFO dashboardA SaaS platform built for you. Ask it anything about your business, in plain English.
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Fortnightly group coaching with Reuben1.5hr live calls, 10-20 founders per cohort. Real problems, real answers, real operators.
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Daily KPI tracker that builds the habit60 seconds a day. The ritual that separates owners from operators.
What you get
In your first 60 days, you'll get 4 deliverables that change how you see your business
Each one is built with you, by the empwr. team, using your real numbers. No templates. No generic frameworks.
12-Month Cashflow Projection
A rolling, scenario-ready cashflow model tied to your real P&L. See three months ahead, stress-test decisions before you make them, and stop running the business on your bank balance.
Profitability Leakage Review
A line-by-line forensic scan of your P&L and delivery. Most members find $25K-$50K a year of leakage hiding in subscriptions, pricing, delivery inefficiency and tax structure, on the very first scan.
Scalability Scorecard
We score your business across 8 dimensions, team, systems, margin, owner-dependence, pricing, pipeline, cash, data. You'll see exactly what to fix next to unlock the next level.
The platform
The dashboard Reuben built to run his own businesses
A custom blueprint Reuben designed to track, review, and scale every business he operates. It's the control room that gave him the clarity and the confidence to build an eight-figure business in 24 months. Now it's installed in yours. One view of the numbers that actually move the business.
- Updates as new data comes in
- Ask the AI anything, in plain English
- Run unlimited what-if scenarios
- Track daily KPIs in 60 seconds
- Live cashflow projection
- LTGP, CAC & margin by service line
Who it's for
empwr. is selective, and that's the point
We take 10-20 founders per cohort. You need to be the right fit, or you're better off elsewhere.
empwr. is for you if...
- ✓You run a service-based business (legal, accounting, financial planning, consulting, health, allied health, agency, marketing).
- ✓You're doing $500K or more in annual revenue and you have a team of 2 or more.
- ✓You want clarity, on the numbers, the decisions, the next step.
- ✓You can commit 5 hours a fortnight for the first 90 days.
- ✓You're coachable, curious, and ready to change how you run your business.
empwr. isn't for you if...
- ✕You're a solopreneur with no team and no plans to build one.
- ✕You're under $500K in revenue and still proving the offer.
- ✕You want someone to do it for you, we do it with you.
- ✕You're not open to changing how you price, hire or deliver.
Meet Reuben
The operator running the blueprint he teaches
Today, Reuben runs New Wave, a vertically integrated business advisory firm with 90+ staff spanning Law, Financial Planning, Tax & Advisory, Insurance, and Digital. Five businesses inside one group, each feeding the next.
Outside New Wave, he has founded and scaled two separate businesses in the medical, pharmaceutical and retail space, both to eight figures in under two years.
That's two eight-figure valuation businesses and one valued at over $150m, all built using the same playbook. Same unit-economics discipline. Same cashflow rhythm. Same scalability scorecard. The same blueprint that empwr. members now run inside their own businesses.
"I don't teach theory. I teach what I'm doing right now, across five businesses, to decide what to price, who to hire, where to invest, and what to kill. empwr. is that playbook, installed in your business, in 90 days."
Why I built empwr.
Because the myth that revenue is the answer has cost too many good founders their freedom, their margin, and sometimes their business. Because the grow-at-all-costs mentality is a lie. And because the belief that a great business takes a decade is the most expensive lie of all.
Find the turn.
$150m+ combined business valuation
3 eight-figure businesses
90+ staff across 5 divisions
2 scaled to 8-fig in <2yrs
1 blueprint · every business
The 90-day curriculum
Twelve weeks. Six calls. Four deliverables. One new operating system.
Every week has a focus, a deliverable, or a habit to build. You'll know exactly what's coming.
Week 1 · Call 1
Onboarding + Unit Economics Kickoff
We load your data, set your first KPIs, and begin the unit economics breakdown. Daily tracker goes live.
Week 2-3
Unit Economics delivered
Your LTGP, CAC, gross margin and delivery cost per service line, mapped, modelled, and shared back.
Week 3 · Call 2
Pricing & Margin Playbook
Group call: using your unit economics to re-price, re-package and re-think where the margin should live.
Week 5 · Call 3
Cashflow Projection + Scenario Planning
Your 12-month rolling cashflow goes live. We teach you to stress-test any decision before making it.
Week 7 · Call 4
Profitability Leakage Review
The forensic scan. We expose the leaks hiding in subscriptions, delivery, tax, pricing and team.
Week 8-9
Implementation Sprint
You fix the leaks. Team accountability, weekly rituals and peer support in the Skool community.
Week 9 · Call 5
Scalability Scorecard
We score your business on 8 dimensions. You leave the call with a clear "what to fix next."
Week 12 · Call 6
Graduation + 12-Month Blueprint
Your personal blueprint for the next 12 months. Your financial operating system is now installed and running.
By week 12, you'll have...
- A live financial operating system running in your business
- Unit economics you understand and can act on
- A 12-month cashflow you actually trust
- $25-$50K+ in leakage identified and plugged
- A daily KPI tracker that's become a habit
- A peer network of 10-20 operators at your level
Results
Short videos from the operators already running the blueprint
60 seconds each. Real members, real numbers, in their own words.
★★★★★
"I thought I needed more revenue. Turns out I needed better margins. empwr. found $42K of leakage in my first month and I doubled my net profit in six months without adding a single client."
Doubled net profit in 6 monthsSM
Sarah M.
Founder, boutique accounting firm · Melbourne
★★★★★
"I was working 70 hours a week and still stressing about cashflow every Friday. Twelve weeks in, I've freed up 12 hours a week, I know my numbers cold, and I finally feel like I'm running the business instead of it running me."
Freed 12 hours / weekDL
Daniel L.
Principal, law firm · Sydney
★★★★★
"Reuben doesn't teach theory, he runs the playbook in his own eight-figure businesses. That's the difference. Our gross margin went from 48% to 61% in one quarter because we finally understood our unit economics."
Gross margin 48% to 61%PT
Priya T.
Founder, digital agency · Brisbane
★★★★★
"The platform alone is worth the fee. I check it every morning in 60 seconds. I've never had this level of clarity on my business, and I've been at it for 11 years."
60-second daily clarityJH
James H.
Director, allied health clinic · Perth
Before you go any further, the four things every founder is quietly thinking
We've heard them all. Here's the honest answer to each.
On cost
"$19K a year is a lot when profit is already tight."
Most members find $25,000 to $50,000 in leakage on the very first scan. Not revenue, profit. The program pays for itself before the first 90 days are done, and the compounding runs every year after.
On time
"I'm already doing 60-hour weeks. I don't have five spare hours a fortnight."
Not having time is the symptom, not the reason. The platform removes more time than it adds. Most members reclaim 5 to 12 hours a week by week 8, because they've stopped running the business on feel.
On timing
"Can't I just do this next year when things settle down?"
Nothing settles down on its own. Every month you wait is another month of leakage running, unit economics hidden, and decisions made on gut. The founders who wait for the right season are still waiting in three years.
On partner buy-in
"I need my partner or co-founder on board before I can commit."
We encourage it. For $500/month extra, your co-founder or CFO joins every call, uses the platform, and attends the community. Partnership-run businesses that install the blueprint together move twice as fast.
The full stack
Here's everything you get, and what it's worth
Stacked against what you'd pay to buy each piece individually, from an outside consultant, coach or CFO.
The 90-day Intensive, itemised
4 done-with-you financial deliverables
Unit Economics, Cashflow, Leakage Review, Scalability Scorecard
$8,000 value
6 × 1.5hr group coaching calls with Reuben
Live strategy, frameworks, and problem-solving in the room
$6,000 value
The empwr. Platform (90 days)
AI-powered CFO dashboard built specifically for service businesses
$2,500 value
AI scenario modelling, unlimited
Run hire, price, and cost scenarios in seconds, against your real numbers
$1,500 value
Direct Loom & Slack access
Between-call channel to Reuben and the team for urgent questions
$1,000 value
Skool community + peer mastermind
10 to 20 operators at your level, running the blueprint alongside you
$1,000 value
Total value
$20,000 $6,000
Today you invest $2,200/month for the 90-day intensive, then $1,650/month ongoing (month-to-month · GST inclusive · 90-day deliverable guarantee)
The empwr. Intensive
The first 90 days, where the financial operating system gets installed.
$2,200
/ month
Month-to-month · GST inclusive
- Everything in the stack above, end to end
- Onboarding within 7 days of cohort open
- 90-day deliverable guarantee — full refund of months 3+ if all 4 deliverables don't ship by day 90
- Continues into ongoing membership at $1,650/month, or cancel anytime
empwr. Members
From month 3. The operating rhythm that keeps the blueprint compounding.
$1,650
/ month
Month-to-month · cancel anytime · GST inclusive
- 2 live calls a month: Operator Hot Seat (Wk 1) + Masterclass & Q&A (Wk 3)
- Monthly content drops: new training module, template, case study, "what's working now" memo
- Async community: Monday Morning Thread, Ask Reuben (48hr SLA), Wins channel
- Quarterly Re-scan Week: fresh leakage + scorecard, personalised Loom from Reuben
- Annual empwr. Retreat: 2 days, Gold Coast, capped at 30 members
- Annual Benchmarking Report: your numbers ranked anonymously against peers
- Status progression: Operator → Compound Operator (6mo) → Fellow (12mo)
The application process
Two steps. Then you're in the room.
empwr. runs a limited number of cohorts each year. When a cohort is open, you apply. When it isn't, you sit on the waitlist and get first-access when the next intake opens.
1
Submit your application
Eight questions, about five minutes. We want to understand where your business is today, where you want it in 12 months, and whether empwr. is the right fit for both of us.
2
If approved, onboard for the next cohort
We send the agreement, connect your accounting stack, and confirm your seat. You arrive on day one of the next cohort ready to run, data loaded, North Star set, nothing to catch up on.
Start your application →
Takes ~5 minutes · No credit card · No obligation
Cohort closed? Join the waitlist.
When the next intake opens, waitlist members hear first, before the page reopens publicly.
Join the waitlist →
Questions
Frequently asked
Who is empwr. designed for?
empwr. is built for Australian service-based business owners doing $500K or more in annual revenue, think legal, accounting, financial planning, health & allied health, consulting, marketing and agency. You should have a team of at least two people, and be the founder-operator. If you're scaling past seven figures and still running on gut, this is the program.
How is this different from a regular accountant?
Your accountant looks backwards and tells you what happened. We look forwards and help you decide what to do next. empwr. isn't a tax or compliance service, it's a financial operating system for the business owner. We teach you to use your numbers as a decision-making tool, not a historical report. (Your accountant stays where they are. We work alongside them.)
How is this different from other coaching programs?
Three things. One: Reuben runs multiple eight-figure businesses (combined valuation over $150m), he teaches what he's actually doing right now, not what he's read. Two: we include four done-with-you financial deliverables, real artefacts built in your real business. Three: you get the empwr. Platform, an AI-powered SaaS dashboard built specifically for service businesses. Most coaching is conversation. This is conversation plus installation.
What if I'm not in Australia?
empwr. is currently built for the Australian market, our frameworks assume Australian tax structures, entity types and accounting conventions (Xero, MYOB, tax planning via trusts, Div 7A, etc.). If you're based overseas but your business is Australian, you're a fit. If not, join the waitlist, we'll be expanding to NZ, UK and North America in future cohorts.
What if my revenue is below $500K?
empwr. probably isn't the right fit yet, the program is calibrated for businesses with the revenue and team size to absorb the frameworks. Our free Profit Blueprint tool is a much better starting point. Come back when you're at $500K+ and we'll be here.
How much time will this take?
Plan on roughly five hours a fortnight in the intensive phase: one 1.5hr group call, ~1 hour reviewing your deliverables, and the rest implementing in your business. After week 12, the daily KPI habit takes about 60 seconds. The empwr. Platform removes more time than it adds, most members reclaim 5-12 hours a week by week 8.
What if I'm too busy right now?
Everyone is. That's usually the symptom. If you can't find five hours a fortnight to fix the business, the business will keep consuming all your hours forever. That said, we're real about this. If you're in a genuinely unworkable season (new baby, major illness, major launch), wait for the next cohort. There's always one coming.
What's the refund policy?
We offer a 90-day deliverable guarantee. If we don't produce all 4 done-with-you deliverables (Unit Economics Breakdown, 12-Month Cashflow Projection, Profitability Leakage Review, Scalability Scorecard) within 90 days of your cohort kickoff, we refund months 3 and beyond in full. Deliverable-based, not satisfaction-based — we don't guarantee financial outcomes (that's up to you to execute on what we build with you). The membership is month-to-month, cancel anytime.
When does the next cohort start?
We run a small number of cohorts per year, capped at 20 members each. When a cohort is open, you can apply directly. When it isn't, the best move is the waitlist, waitlist members are notified first, before the application reopens publicly, and they move to the front of the review queue.
Can I bring my partner or co-founder?
Yes, for one flat add-on fee of $500/month, your co-founder or CFO can join every call, access the Skool community, and use the platform. We strongly recommend it for partnership-run businesses. Mention it on your application.
Is the platform included in the price?
Yes, the empwr. Platform is included for the full duration of your intensive and for as long as you remain an ongoing member. There's no separate SaaS fee, no seat fee, no add-on. It's the engine room of the program.
What happens after the 90 days?
From month 3 you move into ongoing membership at $1,650/month. That's two live calls a month (Operator Hot Seat on week 1, Masterclass and Q&A on week 3), a new training module dropped every month, a quarterly re-scan where Reuben reviews your numbers again, the async community (Monday Morning Thread, Ask Reuben, peer wins), and the annual empwr. Retreat. As you stay, you progress from Operator to Compound Operator (6 months) to Fellow (12+ months, verified outcome). No lock-in. Month-to-month. But this is where the compounding happens, so most members stay.
Limited cohorts per year · Max 20 members · Apply or waitlist
Ready to find the turn?
If the numbers above feel familiar, the 60-hour weeks, the flat profit, the gut-call decisions, you don't need more effort. You need an operating system.
Apply for empwr. →"Find the turn."